How To Get Your Brand Out Onto The Market
How often do you meet someone and then don’t remember their name after they tell you? For most of us this happens often. We need to ask again, ask around or wait till we see them again to learn their name once more. With business branding you never want this to happen. We want them to know and remember. Discussed below are ways to get and keep your brand recognition.
Get Out There and Show Yourself
Once you have developed a brand you are confident represents your organization well, get out there and show it off. Introduce yourself and expose your products/services as the brand they represent. The only way business and consumers will learn to know your brand is by putting it out on the market. Tell buyers, investors, and employees again and again who you are. Don’t let them forget and don’t be reserved, take risks!
A great example of brand recognition is Burt’s Bees. Their most famous product is their Burt’s Bees Wax Lip Balm. The business’ roots started small, but grew when they became known for their natural, effective, non-toxic ingredients. Burt’s Bee’s shaped their brand around the benefits of natural topical products. This natural, healthy attitude resonated not only in their products but also with their employees’. When consumers hear and see Burt’s Bees they think nothing but natural health.
Network Your Brand
When you meet anyone give him or her a card with your business name, and contact information. Tell them who you are and what you represent. In exchange ask them for theirs as well. People like others who aren’t to self-centered. Ask for there information as well and shows you’re open to two-way communication. It also implies that you’re willing to become a member of their network.
If we refer back to the Burt’s Bee’s example, simply selling his products brought profit, but once he had non-profit organizations behind his brand, other contacts formed and sales boomed. Burt’s Bee’s is now an active participant in and backed by many other ‘live green’ organizations, developing higher credibility and greater communication.
It’s important in this competitive world that people know not only your name, but also what your business represents. Tell them and tell them again what your business is all about. From this process you begin networking your business and its brand. Be on the look out for other organizations that can share or support your objectives. If you see they can benefit you, they are going to want your benefits as well.